The Decisions for Miller Lite Brand Essay Example | Topics and Well Written Essays - 750 words - 20

The Decisions for Miller Lite Brand - Essay Example It is observed that with the return of Miller Lite’s original white can design, the sales in the American market immediately increased. That compelled the MillerCoors to make the white cans permanent. The second reason behind the change to the original package is that MillersCoor’s share of the North American beer market has been declining. For instance, in 2005 it reduced from 7.9 percent to 6.2 percent (Wong, 2014). Third, the blue can design makes people think or feel that they are not buying the same old Miller Lite. For instance, it is depicted that diverse people insinuate that the beer tastes better because of the white can. A significant challenge is that light beers are often blue such as Bud Light, which is America’s best-selling beer. Therefore, it would portray wrong publicity that it does not have hence it was proper for the MillerCoor’s marketers to return to the original white can to set a distinction. The decision to back the white can design is justified. It is an economically wise decision to return the Miller’s original packaging. The main reason is to market the product. It is evident that the change of the beer cans from blue to white promoted the sales in America, as there were no more beers remaining on the shelves. The decision to change the packaging has enormously boosted the brand positively. The brand has gained momentum in the market as consumers now view it as taking quality and original beer. The white packaging makes it unique from other drinks hence making the brand to be popular. Besides, the brand has gained recognition and improved sales. In addition, the change of packaging to white design cans has made the brand marketable in tests with a panel of men of ages between 21 and 29. The decision to change the packaging was actually expected as a measure to boost the sales. It is evident that Miller Lite’s blue can design has been in the beer aisles from 2001 with low sales. Therefore, there was a need for a solution to boost the market hence the decision to change the packaging was expected.

The description, feeding and threats of Arabian oryx Essay

The description, feeding and threats of Arabian oryx - Essay Example It has black markings on its face and legs and is of the size of a deer. It has reasonably long legs with wide hooves that help them in running in deserts. It possesses a splendid peripheral vision that helps it in spotting predators. It has the ability to increase its body temperature and make it higher than the ambient air in order to lose inordinate body heat (Walther, 1990). Although, sweating also helps the animal in loosing heat. The ability to increase its body temperature permits the Arabian Oryx to release heat into the surroundings. The brain is, however, protected during the process of increasing body temperature by the cool blood that returns from the nasal pathways, thus absorbing heat from arterial blood that is destined for the brain (Walther, 1990). (National Wildlife Research Center, 2007). The Oryx leucoryx (Arabian Oryx) is also known as white Oryx. It is a moderate-size antelope with a distinguishable shoulder bump, a tufted tail and long and unbowed horns. It is a bovine and is the smallest-sized member of the genus Oryx, native to steppe and deserted regions of the Arabian Peninsula. By the years 1970s, the Oryx leucoryx had vanished in the wild but was preserved in private preserves and zoos and then was reintroduced, in 1980s, into the wild (Wildscreen, 2013). It was enlisted as an endangered species in 1986 on the IUCN Red List while it was the first animal species that was reverted to vulnerable status after being categorized as extinct species in the wild. The populations of Arabian Oryx, in 2011, were estimated to be more than 1,000 animals in the wild while there are around 6,000-7,000 animals in the preservation areas and zoos worldwide (Wildscreen, 2013). General Description The scientific name of Arabian Oryx is Oryx leucoryx. It belongs to the Order Artiodactyla, family Bovidae. Its range of habitat noticed formerly was Iraq, Syria, Jordan, Israel, Arabian Peninsula and Sinai. Sand deserts and gravel plains constitute the habita t of Arabian Oryx. Its diet includes herbs, fruits, grasses, melons and roots. The average body length has been found to be around 5.3 ft/ 160cm. The average shoulder height is approximately 2.7-3.4 ft/ 81-102 cm. The tail length has been recorded to be 1.5-2 ft/ 45-60 cm while its weight is 143-154 lb/ 65-70 kg (AZA, 2009). The colour of its coat is white in colour, without any colour washes, as noticed in the other species of Oryx. The colour of its legs is brownish black, excluding the ankles, which have white bands. Its face is spotted with black splotches that run from the eyes, beneath the jowls and down the cheeks, and dark hair triangles are noticeable down the nose bridge as well as on the forehead. The tasselled tail of the Arabian Oryx is somewhat dark brown and black. The unbowed, long, ridged horns are noticed in both sexes of the Arabian Oryx, growing 1.6-2.2 feet/ 50-68 cm long (AZA, 2009). It is a white, graceful antelope, standing 3 to 4 feet tall and around 300 pou nds weight, with black markings on the legs and face. Its white cost radiates the sunlight while during cold mornings heat is absorbed by the dark legs from the ground. The wide ears of the Arabian Oryx are circular at the tips. It is a keen-sighted animal, alert and wary, which protects itself by lowering its head in order to point forward its horns (AZA, 2009). The wandering herd comprises a leading male and various females with their young ones. Arabian Oryx is able to go without water for long periods, and the