Christmas Eve Quotes to Celebrate Christmas

There is something magical about Christmas Eve. The restrained excitement, the easy flow of conversation, and the warmth of the wintry night  bring to mind several memorable Christmas Eves that you celebrated earlier. Churchgoers look forward to the Midnight Mass, a special occasion to seek blessings from God for the year ahead. Christmas Around the World Christmas Eve traditions vary across countries. In France, Christmas is a time to connect with family, exchange gifts with loved ones, and attend the Midnight Mass. Kids put shoes near the fireplace so that Papa Noà «l leaves gifts behind. In Russia, Christmas is celebrated on January 7, as per the Orthodox calendar. Russians celebrate Christmas by having a family dinner and meeting up with friends and family. Christmas in Italy is one long celebration, starting from December 24, that is Christmas Eve, going right up to January 6, the Epiphany. Nativity scenes, Christmas lights and decorations, traditional costumes, and feasting dominate the scene. Most families have their own special Christmas Eve traditions. While each family prides itself in creating its own traditions, many of the observances are common among families. Traditions on Christmas Eve The Midnight Mass is a common tradition in most Catholic families. People head to their church for a special prayer service. There are many traditions surrounding the Christmas tree, Christmas decorations,  the Yule log, the Mistletoe, carol singing, and of course, Christmas stockings. Let us not forget ​Santa Claus, who adds his own charm to the spirit of Christmas. Abundant  stories and legends about Santa Claus have kept the myth alive, creating a world of magic in the eyes of little children. Santa Claus is not just a giver of gifts, he epitomizes hope and joy that is so integral to Christmas celebration. Famous Quotes About Christmas Enjoy these Christmas Eve quotes with your loved ones. Charles Dickens Happy, happy Christmas, that can win us back to the delusions of our childhood days, recall to the old man the pleasures of his youth, and transport the traveler back to his own fireside and quiet home! Bill McKibben There is no ideal Christmas; only the one Christmas you decide to make as a reflection of your values, desires, affections, traditions. Norman Vincent Peale I truly believe that if we keep telling the Christmas story, singing the Christmas songs, and living the Christmas spirit, we can bring joy and happiness and peace to this world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sir Walter Scott Twas Christmas broachd the mightiest ale; Twas Christmas told the merriest tale; A Christmas gambol oft could cheer The poor mans heart through half the year. Alexander Smith Christmas is the day that holds all time together. Helen Steiner Rice Bless us Lord, this Christmas with quietness of mind. Teach us to be patient and always to be kind. Hamilton Wright Mabi Blessed is the season, which engages the whole world in a conspiracy of love. Clement C. Moore, The Night Before Christmas Now, Dasher! now, Dancer! now, Prancer and Vixen! On, Comet! on, Cupid! on, Donner and Blitzen! Mother Goose Christmas is coming, the geese are getting fat, Please to put a penny in an old mans hat; If you havent got a penny a hapenny will do, If you havent got a hapenny, God bless you. Bess Alrich Christmas Eve was a night of song that wrapped itself about you like a shawl. But it warmed more than your body. It warmed your heart†¦ filled it, too, with a melody that would last forever. Ray Evans, Silver Bells Silver bells, silver bells, Its Christmas time in the city. Orson Welles Now Im an old Christmas tree, the roots of which have died. They just come along and while the little needles fall off me replace them with medallions. W. T. Ellis It is Christmas in the heart that puts Christmas in the air.   Alfred, Lord Tennyson, In Memoriam The time draws near the birth of Christ; The moon is hid; the night is still; The Christmas bells from hill to hill Answer each other in the mist. Ada V. Hendricks May you have the gladness of Christmas which is hope; The spirit of Christmas which is peace; The heart of Christmas which is love.

Social Media Marketing Plan Needs 5 Key Elements Essay

Your Social Media Marketing Plan Needs 5 Key Elements By Lori A Manns | Submitted On December 28, 2013 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Lori A Manns As with any business strategy, you need a plan for success and social media is no different. In order to effectively utilize social media as a viable marketing strategy for your business you must have a plan in place. Failing to plan is planning to fail says Alan Lakein a well- known author on personal time management. This simple quote applies in business as well. Just as you have a business plan and a marketing plan you need a social media marketing plan. Therefore when you are writing your plan for getting social you need to consider 5 important elements to ensure success. After all, there s nothing worse than spending your time and efforts on something that simply is not useful for your business. Social media can be a very effective tool for small businesses when used the right way. Let s explore the top 5 key elements you need in your social media marketing plan. The Objective: First and foremost you must figure out what your overall goal is for using various communications channels on line. You can useShow MoreRelatedSocial Media As The X Factor Of Your Marketing Plan1084 Words   |  5 PagesSocial Media as the X factor of your marketing plan People are more connected than ever before using Social Media. Yet, many companies insist on dealing with Social Media as an extra activity and not as integrating a vital component into the Marketing Plan. 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Six Dimensions of Health Free Essays

Associate Level Material Six Dimensions of Health Worksheet Part 1 For each of the following six dimensions of health, list at least one characteristic, activity, belief, or attitude that reflects that dimension in your life. Provide a brief explanation with each example. Refer to Ch. We will write a custom essay sample on Six Dimensions of Health or any similar topic only for you Order Now 1 in the text for explanations of these dimensions. Physical health: When I am eating right exercising and getting enough rest I am less prone to illness, stress and exhaustion. When I have done these things in my life I find that I function on a daily basis a lot better. With exercise and a healthy diet you release happy endorphins which minimize stress and allow me to focus and complete task effectively. Social health: Social health reminds me of what we learned about social and academic writing, I have found they have a lot of similarities. The ones that I have noticed is that you need to be able to maintain a certain level of professionalism when interacting with certain people. , work staff and clients. There are certain conversations and behaviors that are not acceptable with everyone. My personal relationships with my friends and family allow me to vent about the work place or to seek personal advice that I could not get ask for in my work environment. Intellectual health: it allows me to review what has happened in the past and make a reasonable assumption of what will happen in the future. For instance, I have found that when I hire people that are in the business for 20 years they are not interested in following most likely not to follow the structure of the company; as if you hire a new person fresh they do not have any other experience. So there for I like to hire new people out of school because they can be molded to the SportClips way. Environmental health: Keeping a clean environment and not doing things that are detrimental to the environment. I do my part by doing things such as not using harsh chemicals in my daily life and recycling. Maintaining a health work environment for the people in interact with on a daily basis. Emotional health: To me this refers to my job and my daily life, at times I am extremely overwhelmed and I have to remember not to displace my frustrations or emotions in the wrong place. A lot of times when I get overwhelmed I get very irritable and and become discourages depending on the situation. Spiritual health: I think this is a combination of things that are backed by your faith system and religious beliefs. I was raised in a christian household and I think that these things have taught me to follow a certain value system. Your faith system should teach you to be a better person and live by a certain moral code on how you treat yourself and others. Part 2 In approximately 125 to 200 words, describe health and wellness in your own words using the ideas and concepts for each of the six dimensions of health. In my opinion health and wellness means to take care of yourself and each of these plays a major part in that. Physical health has to do with your body, ability to fight off disease. Social has to do with your ability to successfully maintain appropriate relationships. Intellectual refers to critical thinking and your ability to analyze certain situations. Emotional has to do with how you properly express emotions. Environmental has to do with your respect for the environment around you and helping to protect it. Spirituality has to do with your values system based on your religious beliefs. How to cite Six Dimensions of Health, Essay examples

Creating value Through Business Model Innovation MIT Sloan Management

Question: Describe aboiut the Creating value Through Business Model Innovation for MIT Sloan Management? Answer: Introduction Branding is a concept, which extends far beyond the marketing of brand name. Brand is used in businesses, marketing of products and the process of advertisements. Branding involves the process of creating a unique name and identity of a product or service in the mind of the customer. Brand management is the continuation of this process, maintaining the brand name. This involves a number of strategic implementation by the company for sustaining the brand image. This study involves the discussion of strategic brand management process for analyzing the brand and an overview of the customer based brand equity model. Later part of the study will involve the brand strategies used by a brand. For getting a better understanding, the researcher has taken Apple Inc. as a case study. Analysis of brand using MIT strategic Brand process Model Strategic brand management process involves four steps, which are: Identifying and establishing of the brand positioning this involves the act of designing the company's offer and image so that it occupies a distinct and value place in the mind of the target customer. The key concepts are the points of difference, which convinces the user about the positive features of the product and how it is superior to the competition product. The mental map that is responsible for the visual depiction of the various associations linked to the brand in the minds of the consumers. The core brand associations is the subset of associations, which are both benefits, and attributes which is characterizes the brand, and the brand mantra, which is the essence of the brand. Planning and implementation of brand marketing programs with the key concepts of choosing the elements of the brand like the different brand elements logos, images, packaging, symbols, slogans etc. different elements have different advantages. Integration of the brand into the activities of marketing and supporting the marketing program, these make the biggest contribution and can create strong, favourable and unique brand associations in a variety of ways. Leveraging the secondary associations, like when the brands are linked with source such as countries, characters, sporting or the cultural events etc. In essence, leveraging the other associations for the brand for creating some associations of the brand's own equity and some for the marketers as well Measurement and interpretation of the brand performance, which includes the brand audit, for the assessment of the source of equity of the brand and for suggesting ways to improve and leverage it. The brand value chain helps in the better understanding of the financial impacts of the brand marketing investments and expenditures. Brand equity measuring system includes a set of tools and procedures, which help the marketers in taking any tactical decision for a short rum for on long-term basis (Worm and Stefan, 2012). Growing and the sustaining of the brand equity defines the brand strategy that captures the branding relationship between the various products or services offered by the firm using the tools of brand-product matrix, brand hierarchy and brand portfolio. Managing of the brand equity over the time requires taking a long-term view as well as a short-term view of the marketing decisions as they will affect the success of future marketing programs. Managing the brand equity over the different geographical boundaries, segments of the market and different cultures, requires the international factors to be taken into account along with different type of the consumers. And the specific knowledge about the experience and the behaviours of the new geographies or market segments when expanding the brand overseas or into new market segments (Uggla and Henrik, 2014). Analysis of advantages of stronger brands over weaker brands using Customer Based Brand Equity model A customer based equity model includes the establishing of proper brand identity, which is setting up the breadth and the width of brand awareness. This creates an appropriate meaning of the brand with the help of strong, unique and favourable brand associations and also elicits accessible and positive responses for the brand (Starcevic and Sladjana, 2013). Finally, this model forges the brand relationships with the customers that can be characterized by intense and active loyalty. Figure 1: Customer based brand equity model (Source: Schmitt, 2012) Step 1 Salience (who are you) involves the creation of brand awareness, the brands needs to stand out and is recognized by the customers. Brand perceptions needs to be correct in the mind. Step 2 is the brand meaning (what are you). Here identification of the brand and communicating it is done. What the brand is all about. Performance and imagery are the building blocks. Step 3 (what do I think or feel about you) is the response from the customers after they have made a perception about the brand. The response will be based on judgements and feelings. As per (Schmidt et al. 2014), the response can be bad and can be good as well. Customers judge the brand on the quality, credibility, consideration and superiority of the brand. How the brand makes them feel is another crucial factor. Whether they feel warmth, fun, secure, excited, all of it varies. Step 4 includes the brand resonance (how much connection would I like to have with you). It is the most difficult and the most desirable le vel. Brand resonance is achieved when the customer feel a deep psychological bonding with the brand. The strong brand have rich consumer awareness, the users are well aware of the brand, and keep themselves updated about it in contrast to the weak brands which have poor consumer awareness (Ren et al.2013). Proper brand awareness opens up more scope of expansion and maximizes brand equity, which is important for the financial benefit of the company. The brand Apple leverages its brand equity for charging premium charges for its products. Products of Apple like the iPhone, iPad, iPod create sufficient value for the companies which include brand value in the balance sheets as an asset. Weak brand names provide very little or no brand equity and in turn confer no value added onto a product or service. The strong brands enjoy repeated sales in comparison to the weak brands, which mean the customer is loyal to the brand. Apple have got a strong brand name which entices the users to purchase the product time after time. The customers of Apple do not tend to switch brands very easily. It takes money time and resources for the creation of a strong brand name, and this area is not be plunged on by any organisation. The brand equity and customer franchise of Apple Inc is very strong, like the preference of Apple among the Mac community has kept the brand alive all over these years and enable the company to sustain its prices, which is at a premium to the customers (Punyatoya and Plavini, 2014). Apple Inc branding strategies The brand appeal of Apple products lie in the unique features that can be considered as its unique selling proposition. The sustainability of any brand in the market is hugely dependent on how much brand appeal does the product has (Musekiwa, et al. 2013). The constantly growing competitive market demands to build a strong bond with the users. Brand appeal by Apple can be done on rational basis or taking the emotional point of view. Rational Approach by Apple would include convincing the users based on the features of the device. When it come to investing money, a lot of thinking process comes into play, which most importantly includes getting value for money. Emotional appeal is taken into consideration when the user is attracted to the brand due to emotional reasons (Mamula, 2012). Apart from the long term, faith on the brand, the marketing and advertisement for promoting the product also has impact on the buyers significantly. However, the brand strategy mainly focuses on the customer's emotions, as the brand personality of Apple is all about lifestyle, imagination, innovation, aspirations, and providing power to the users by the means of technology. Apple have the power of employee engagement, where the workers are not mere users but also Apple enthusiasts. The company have a singularly powerful store strategy, where they own and operate more than 434 stores in 16 countries (Liu et al. 2013). Apple Inc considers its mission carefully, and beyond just making money. It pays special attention to the employee engagement around the brand's values, and constantly focuses on innovation of the product. The brand strives to control the chain of communications as much as possible along with the channel of distribution. Figure 2: Maximum portfolio value (Source: Hanna, 2012) The blue ocean strategy implementation by Apple has allowed it to reconstruct the boundaries of the market, and focus on the bigger picture rather than just the numbers. Apple implemented the strategy for the iTunes for making it more preferable application software for the users. This strategy was unique, as the success of the iTunes would feed into other hot product by the same company like the iPod. As it is a more design driven organisation, it puts the customers at the centre of the product innovation, which creates the need of the product, and Apple exploits the newly created market share getting an edge over its competitors (Gabrielli, 2012). The brand portfolio for Apple is the effective creation, development and the management of brand assets in accordance to the simultaneous top and bottom line growth, the maximum portfolio value can be attained by accessing the new market as well as the customers like FedEx, efficiency in the investment like ups, strengthening customer rel ationships like GE or uncovering the latent brand potential like Apple Inc. Figure 3: portfolio of Apple Inc (Source: Fayrene, 2011 ) Equity engine and importance of customer feedback An equity engine is a modelling technique, which is used for measuring the strength of a brand in the term of its emotional as well as functional benefits as perceived by the customer. It performs the evaluation and measurement of how individual user perceives the three main drivers of a brand value namely the affinity, performance and the price (Clatworthy, 2012). The Affinity involves the consumer's emotional relationship with the brand, which is most difficult to measure like the trust afforded by Apple and the prestige associated with its products. Performance is measured using the attributes regarding the functions, which are specific to the market (Radon, 2012). Like for Apple the product features, how much user friendly it is. A qualitative research is used for carrying out the separation of the mentioned attributes. Finally the price factor and the perception of the customer regarding it Customer feedbacks have got a vital role in making a brand and retaining it. It helps in the improvement of the product of service. In view of Zott and Pearson, (2012), a customer is the biggest critic of a product, so listening to them is the only way to guarantee the creation of a product or service that they actually want. The most innovative companies create a product that meet their customer needs and exceeds their expectation like Apple Inc. Customer feedback offers the best way to measure customer satisfaction, which helps in determining whether the product is meeting the expectation of the customer or not. It also provides actionable insight for creation a better customer experience, which involves getting directly in touch with them and gives them a personalized experience. Customer feedback is crucial for retaining a customer, as it offers a line of communication with them so that it can determine if they are not happy with the product (Allaway et al.2011). It also delivers tangible data which can be utilized for making a better business decisions and can be also used to identify the customer advocates. These customers will give high scores and will recommend the product to others as well. Conclusion The study includes the discussion about brand management process of a Apple, along with a detailed explanation of the various branding strategies implemented by Apple Inc. The customer brand equity model helps in the understanding of importance of stronger brand over the weaker one in context to Apple. The study also explains the importance of customer feedback. References Allaway et al. 'Customer Based Brand Equity, Equity Drivers, And Customer Loyalty In The Supermarket Industry'. Jnl of Product Brand Mgt 20.3 (2011): 190-204. Web. Zott, C., and Pearson, A. (2012). Creating value through business model innovation.MIT Sloan Management Review,53. AR, Radon. 'Unintended Brand Endorsers Impact On Luxury Brand Image'. IJMS 4.1 (2012): n. pag. Web. Clatworthy, S. (2012). Bridging the gap between brand strategy and customer experience.Managing Service Quality: An International Journal,22(2), 108-127 Fayrene Yew-Leh Chieng,. 'Customer-Based Brand Equity: A Study On Interrelationship Among The Brand Equity Dimension '. AFRICAN JOURNAL OF BUSINESS MANAGEMENT 5.30 (2011): n. pag. Web. Gabrielli, Veronica, Silvia Grappi, and Ilaria Baghi. 'Does Counterfeiting Affect Luxury Customer-Based Brand Equity?'. J Brand Manag 19.7 (2012): 567-580. Web. Hanna, Sonya, and Jennifer Rowley. 'Towards A Strategic Place Brand-Management Model'. Journal of Marketing Management 27.5-6 (2011): 458-476. Web. Liu, Chyong-Ru, Han-Kuei Liu, and Wei-Rong Lin. 'Constructing Customer-Based Museums Brand Equity Model: The Mediating Role Of Brand Value'. International Journal of Tourism Research 17.3 (2013): 229-238. Web. Mamula and Tatjana. 'Role Of Marketing Metrics In Strategic Brand Management'. Marketing 43.1 (2012): 49-61. Web. Musekiwa, Albert, Douglas Chiguvi, and Hope Hogo. 'Customer Based Retail Brand Equity (RBE) Dimensions Effect On Retail Brand Equity. IJBM 8.19 (2013): n. pag. Web. OpenCourseWare, MIT. 'MIT Opencourseware | Free Online Course Materials'. Ocw.mit.edu. N.p., 2015. Web. 1 May 2015. Punyatoya and Plavini. 'Evaluation Of Branding Strategies For Global Versus Local Brand: The Role Of Concept Consistency'. International Journal of Business Excellence 7.1 (2014): 112. Web. Ren, Carina, and Szilvia Gyimthy. 'Transforming And Contesting Nation Branding Strategies'. Place branding 9.1 (2013): 17-29. Web. Schmidt, Holger, and Carsten Baumgarth. 'Introducing A Conceptual Model Of Brand Orientation Within The Context Of Social Entrepreneurial Businesses'. International Journal of Strategic Innovative Marketing (2014): n. pag. Web. Schmitt, B. (2012). The consumer psychology of brands.Journal of Consumer Psychology,22(1), 7-17. Starcevic and Sladjana. 'Research Of Brand Personality Concept In Marketing'. Marketing 44.2 (2013): 149-172. Web. Technology, Massachusetts. 'The New Business Of Innovation | MIT Sloan Management Review'. MIT Sloan Management Review. N.p., 2015. Web. 1 May 2015. Uggla and Henrik. 'Make Or Buy The Brand: Strategic Direction Of Brand Management'. Strategic Direction 30.3 (2014): 1-3. Web. Worm and Stefan. Branded Component Strategies. Wiesbaden: Gabler Research, 2012. 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